FOR IMMEDIATE RELEASE 

Downtown Everett Association Launches Downtown Vision and Action Plan 

Perkins Eastman selected to lead urban planning and public engagement strategy 


EVERETT, WA — The Downtown Everett Association (DEA) has officially launched the development of its Downtown Vision and Action Plan, a comprehensive effort to help shape the future of Everett’s core downtown district. 

The plan will establish a long-term vision for downtown while identifying practical, near-term actions that can create meaningful improvements. It will focus on urban design, public spaces, economic vitality, community connections, and other opportunities that will help downtown grow as a vibrant and welcoming center for the community. 


To lead this effort, DEA has selected nationally recognized architecture, planning, and urban design firm Perkins Eastman. The consultant team will be led by Susan McLaughlin, Principal-in-Charge of Perkins Eastman’s Seattle office. The team brings extensive experience in urban design, public life, community engagement, and economic development. 


A key part of the planning process will be engaging the community. Over the coming months, Perkins Eastman and DEA will host public workshops, stakeholder roundtables, digital surveys, and pop-up events throughout the Downtown Improvement District. These opportunities will give residents, business and property owners, community members, and regional partners a chance to share their ideas, priorities, and vision for downtown. 

“Our downtown is at a pivotal moment, and this plan represents an incredible opportunity to shape a vibrant, resilient center that serves everyone in our community,” said Scott Hulme, Business Development Manager of the Downtown Everett Association. “Partnering with Perkins Eastman allows us to turn big ideas into actionable steps, from improving public spaces and strengthening economic vitality to creating stronger connections throughout Downtown.” 


The completed Downtown Vision and Action Plan will provide a shared roadmap for future investment, policy, development, and public space improvements. The plan is intended to be a resource for the public, City of Everett, local agencies, community organizations, businesses, and other partners working to shape the future of downtown. 


Community members can get involved now. DEA and Perkins Eastman are beginning a Public Life Study to better understand how people use and experience downtown’s streets, sidewalks, public spaces, and gathering places. Community members interested in participating in the study can learn more and sign up at https://downtowneverettwa.org/call-for-volunteers-public-life-study-observer/ 

 

DEA and Perkins Eastman will host the first public visioning workshop on November 12. Perkins Eastman and Leland will share background research and findings from the Public Life Study, followed by a discussion of downtown’s key challenges, goals, and vision for the future. Community members are encouraged to attend, share their ideas, and help shape the plan.  

To follow along with the progress visit https://downtowneverettwa.org/vision-and-action-plan/ 

The plan and final deliverables are expected to be completed in 2027. 


About Downtown Everett Association 

The Downtown Everett Association is a 501(c)(6) nonprofit organization dedicated to creating a thriving and vibrant downtown. DEA supports local businesses, community engagement, and works to enhance the physical, economic, and cultural character of Downtown Everett. 


About Perkins Eastman 

Perkins Eastman is a global architecture, urban design, and planning firm with offices around the world. Its urban design practice specializes in human-centered planning, public realm design, and strategies that support vibrant, resilient communities. 


Media Contact 

Scott Hulme 
Business Development Manager 
Downtown Everett Association 
425.258.0700 
scott@downtowneverettwa.org